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We're Breaking Frontiers
Awesome Player Conversions
A selection of top brands in lucrative markets.
Leading Commission Structure
Lifetime commission on all players you bring to the brands.
Fairness & Integrity
No negative carryover or hidden costs at the end of the month. What you see is what you get.
Effective Promotional Tools
Exclusive assets and offers tailored to your needs to help promote our brands on your channels.
Extended Player Life
Industry leading retention strategies means longer player lifetimes translating to more revenue for you.
Timely Payouts
We pay well and we pay fast!
A FAST TRACK TO CASINO COMMISSION
25%
0–5
30%
6–15
35%
16–24
40%
25–+
Our commission formula:
Net Revenue(NR) = Gross Gaming Revenue (GR) – Bonuses × (given to players upon release) – Chargebacks – Administration
Unlike most operators who charge bonus costs as soon as a bonus is given irrespective of whether wagering requirements are met and incurred as a cost, at Max Affiliates we only charge you bonus costs when these bonuses are released and become an actual cost for us!
Check out our Terms.
SIGN UP NOW
SIGN UP NOW
Top Converting Brands
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Supercharged wins pay more.
Slotty Vegas is our flagship casino. Supercharged wins mean each winning round is bigger and better. With thousands of games from industry giants and our tournament module that appeals to all player levels, Slotty Vegas not only delivers on your players' expectations, it exceeds them.
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Get In. Cash Out.
GoSlotty is the latest addition to the Max Entertainment portfolio. A pure Trustly Pay N Play casino focused on European markets. It's fast, it's snappy. With no registration, seamless verification and instant withdrawals, GoSlotty is the lightest casino experience available online today.
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Get your game on.
A fusion of esports and online casino – VulkanBet sets the standard for betting on global esports events with its immersive integrated streaming and betting service, offering top odds to boot. VulkanBet is on point to satisfy the most discerning of esports and online casino enthusiasts.
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Got a question?
What’s your program about?
At Max Affiliates we understand that respect, trust and confidence are essential to a great partnership. You want a partner who values your traffic and reciprocates by extracting maximum value from it and then pays you your share on time and completely hassle-free, with no need to chase your commissions. Ultimately, you want an honest, high quality program you can feel confident in recommending to your players. That’s why Max Affiliates leads the pack with:
- Highly competitive commission structure
- On-time and accurate payments
- No negative carryover
- No hidden surprises
How do I sign up to the program?
Its as easy as one, two three!
- Hit JOIN NOW and fill in the details.
- Click the link we will email you. Check your spam box if you don’t receive it.
- Once confirmed, you’ll be able to access your account and start earning money immediately.
What is an online casino affiliate program?
A casino affiliate program gives website owners the opportunity to earn money by promoting and driving traffic to a casino by advertising it on their website. The program is usually commission based, with the affiliate receiving an agreed percentage of any revenue generated by the players they have successfully referred (i.e. those who sign up, deposit and play) to the casino.
So, how do I earn money?
Earning money with Max Affiliates couldn’t be easier!
- Sign up to the Max Affiliates Program.
- Log into your account to access the marketing material you need.
- Promote one(or all!) of our brands on your website(s).
- Earn commission on any depositing players you send our way.
- At the end of each month, we’ll tally up the net revenue your players have generated during that month and you’ll receive your share.
Can I get on a Cost Per Acquisition(CPA) plan?
Sure, we also offer tailored plans based on your individual circumstances. If you want to learn more about a tailored offer, you can contact us through our website or have a chat with one of our affiliate managers.
For how long will I earn commission on my players?
Simply put, for life! And unlike some of our competitors, we really do mean that. As an affiliate, you’ll earn commission on all your players for the entirety of their time with us. It doesn’t matter if your players stick around for a week or a century – if they’re actively depositing and playing, you’ll continue to receive your commission, guaranteed.
What will my revenue share be?
To kickstart your revenue, we’ll hit you up with an incredible 50% commission rate for the first three months! No seriously! We’ll give you half the net gaming revenue your players generate during your first three months with us. After that, you’ll hop onto one of our standard competitive affiliate commission rates, which are based on your revenue generated and the number of new players you bring in each month.
What happens if the players I bring win a lot of money at the casino?
Don’t sweat it! Unlike many of our competitors, we won’t burden you with a negative carryover. This means that if you end up with a negative balance at the end of one month, we’ll reset it to zero so you don’t need to fork out anything from your pocket.
Which payment methods are available?
To receive payments from us, all you need to do is select one of the three popular payment options below:
- Bank Transfer
- Neteller
- Skrill (Moneybookers)
When will I receive my payments?
Payments for the previous month’s commission will be transferred between 5 to working 10 days after the closure of the month in which the commission was earned.
What is the minimum amount needed to request a payment?
We know how important it is to get paid on time, no matter the amount of commission earned. For this reason, we’ve made sure to keep our minimum payment threshold as low as possible, which is €100. If you have not generated €100 in commissions, your balance will be carried into the next month until the minimum is reached.
How are my players tracked?
We implement Dynamic Media Services and tracking for all customer lifecycle activity. This means that whenever someone clicks on a link or a banner which has your tracking code embedded in it, our system will tag the user to your account when they interact with our brands. This means that from the point of sign up, any commissions generated will be added to your account.
How often is my account data updated?
Up-to-date information on your commission is a few clicks away. All the important stats you need, such as generated commissions, sign ups, depositing players, views and clicks are update daily and can be found by simply logging in to your account.
What if I have multiple websites?
The more sites, the better! You can log into your affiliate account and add them yourself by doing the following:
- Expand the ‘My Account’ menu
- Click ‘Marketing sources’
- Click the 'Add' button
- Fill out the form for each site
- Get a tracking code for each site
- Post up links and ads
You’ll then start earning money from the added website! By creating multiple marketing sources for each website, you’ll even be able to track the performance of each of your websites by checking its own unique tracking code. The same can be done for different sub-pages on each website too.
What marketing material will be available to me?
When you log in you will find a selection of marketing assets ready to be used, such as static banners, thumbnails and Flash/Gif banners. There’s also text links, including deep-links to popular sections. Don’t forget! If you embed an advert or an outgoing link, always use your tracking code to make sure we can tag all leads generated to your account.
Can you help me with specific tailored material?
Not a problem! Get in contact with the affiliate team and we’ll do everything possible to help.
I’ve got a great collaboration idea to promote your brands - Interested?
We are always interested in promoting our brands in interesting and innovative ways, so if you’d like to pitch something, let us know. We promise to hear you out.
Still Not Convinced? Read our real user opinions:
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Terms & Conditions
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This affiliate agreement (the “Agreement”) sets out the complete terms and conditions between Maxent Ltd, whose principal place of business is situated at JPR Buildings, Level 1, Triq Taz-Zwejt, San Gwann SGN3000, Malta (together, or individually as the context requires, "Max Affiliates"), and you, regarding your application to participate as an affiliate (an "Affiliate") in the Max Affiliates affiliate program (the “Affiliate Program”). It is important that you read and understand this Agreement. By completing an application to join the Affiliate Program you are – subject to Max Affiliates approval of your application – agreeing to the terms and conditions of this Agreement. If you do not agree to the following terms and conditions, you should discontinue your application. This Agreement replaces all previous terms and conditions relating to the Affiliate Program or any previous affiliate program offered by Max Affiliates and BringIt affiliates. You agree that this Agreement supersedes all previous agreements you have had with Maxent Ltd or any Group Company (as defined below). The words and terms should be interpreted as follows, unless, the context clearly implies otherwise: “Affiliate Payment” means any Revenue Share, Hybrid Payments and/or Bounty Payments; “Affiliate Program” means any program offered by Maxent Ltd, Max Affiliates, or BringIt. “Max Affiliates” means the website at http://www.maxaffiliates.com and its advertised program; “Application” means your application to join the Affiliate Program; “Maxent Ltd” means Maxent Ltd, situated at JPR Buildings, Level 1, Triq Taz-Zwejt, San Gwann SGN3000, Malta "Business Day" means any day (excluding Saturdays and Sundays) which is not an official public holiday in Malta; “Bounty Payments” means the bounty payments described in clause 5.7; “Code” means the unique code that may be used by Customers when registering for an account with Max Affiliates which is made available to you via the Affiliate Program Site "Commencement Date" means the date on which Max Affiliates confirms that your application to join the Affiliate Program has been accepted “Confidential Information” means all information in any form relating to a party (and any Group Company in the case of Maxent Ltd) (the “Disclosing Party”) that is directly or indirectly disclosed to the other party (the “Receiving Party”), including any personal data and/or customer data, by any of the Disclosing Party’s employees, professional advisers or contractors before or after the Commencement Date; “Customers” means all persons who open an account with BETAT Casino, Slotty Vegas or Vulkanbet.com for the first time either using a Code or who arrive at a Maxent Ltd owned website site by clicking on Links on the Internet Site which are tagged to the said affiliate; "Good Industry Practice" means the exercise of that degree of skill, diligence, prudence and foresight which would reasonably and ordinarily be expected from a skilled and experienced contractor acting in good faith; "Group Company" means Maxent Ltd and any corporation which is from time to time a holding company of that company, a subsidiary of that company or a subsidiary of a holding company of that company (“holding company” and “subsidiary” having the meanings attributed to them by s.1159 of the Companies Act 2006) and shall include any company in which a Group Company has a shareholding of 50% or more; “Hybrid Payment” means the hybrid payments described in clause 5.7; “Immediate family” means your spouse, partner, parent, child or sibling; "Internet Site” means your website or websites located at the web address(es) provided to Max Affiliates in your Application or subsequently changed from time to time and notified to Max Affiliates via the Affiliate Program Site; "IPR" means any and all patents, trademarks, service marks, rights in designs (including semi-conductor topography design rights and circuit layout rights), get-up, trade, business or domain names, goodwill associated with the foregoing, e-mail address names, copyright including rights in computer software (in both source and object code) and rights in databases (in each case whether registered or not and any applications to register and rights to apply for registration of any of the foregoing), rights in inventions and web-formatting scripts (including HTML and XML scripts), know-how, trade secrets and other intellectual property rights which may now or in the future subsist in any part of the world including all rights of reversion and the right to sue for and recover damages for past infringements; "Links" means hypertext links (either a banner or text link) downloaded from the Affiliate Program Site that link to the web page http://www.maxaffiliates.com or any other site owned or controlled by Maxent Ltd or any Group Company; "Net Casino Winnings" means total real winnings from Customers (real stakes received less real winnings paid out) made by the casino product accessible via the BETAT Casino, Vulkanbet.com or Slotty Vegas websites, less any payments to third party software providers, the cost of any promotional offers (including any sign up bonuses), any jackpot contributions, adjustments made for any credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debt, and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise; "Parties" means the parties in this Agreement; “Revenue Share” means the revenue share payments described in Clause 5.5. |
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In this Agreement (except where the context requires otherwise): |
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1.0 |
Clause headings are included for convenience only and shall not affect the interpretation of this Agreement; |
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1.1 |
Any phrase introduced by the terms including, include, in particular or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding those terms; |
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1.2 |
the singular includes the plural and vice versa; and |
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1.3 |
Reference to a statute or statutory provision is a reference to that statute or statutory provision and to all orders, regulations, instruments or other subordinate legislation made under the relevant statute. |
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2.0 |
In consideration of you making the Links available on the Internet Site and subject to the terms and conditions of this Agreement, Max Affiliates will procure that you are granted a non-exclusive, non- transferable, terminable licence to use the Links on the Internet Site solely for your internal business purposes and in accordance with such other limitations and restrictions as set out in this Agreement. |
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2.1 |
It is a condition of this Agreement that you will not do any of the following:
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3.0 |
You have full capacity and authority to enter into this Agreement and any other documents executed by you that may be associated with this Agreement; |
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3.1 |
You will always conduct yourself with all due skill, care and diligence, including Good Industry Practice, and in accordance with your own established procedures and all applicable laws, enactments, orders, regulations and other similar instruments; |
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3.2 |
You will comply with Max Affiliates security guidelines and requirements as may be issued by Max Affiliates from time to time whether in writing or otherwise; |
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3.3 |
All information you provided in your Application is correct and that you will notify Max Affiliates promptly of any changes; |
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3.4 |
You will promptly change the address of the Internet Site on request by Max Affiliates; |
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3.5 |
You will keep secret and not allow anyone else to use your login and password details for the Affiliate Program Site; |
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3.6 |
The Links will not be placed on any part of the Internet Site which may be aimed at people under 18 years of age; |
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3.7 |
You will not directly or indirectly offer any potential Customer or Sub-Affiliate any incentive (including payment of money or other benefit) to use the Links or Code; |
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3.8 |
You have obtained and will maintain in force all necessary registrations, authorisations, consents and licences to enable you to fulfil your obligations under this Agreement and that you will fully comply with all applicable laws and regulations including any advertising codes; |
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3.9 |
The Internet Site will not contain any material which is defamatory, violent, pornographic, unlawful, threatening, obscene or racially, ethnically, or otherwise discriminatory or in breach of any third- party rights and shall not link to any such material; |
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3.10 |
You will not seek to challenge the validity of IPR belonging to Max Affiliates or any associated brands; |
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3.11 |
You will use all reasonable endeavours to display the Links and Code on the Internet Site without interruption for the duration of this Agreement; |
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3.12 |
You will ensure that all communications originating from you relating to Max Affiliates make it clear that such communications are sent by and on behalf of you (and not from or on behalf of Max Affiliates); |
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3.13 |
You will not edit, alter or amend any marketing, promotional and/or creative materials which have been produced by or on behalf of Max Affiliates without permission and confirmation by Max Affiliates; |
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3.14 |
You will not encourage or assist any Customers to breach any terms and conditions agreed to when opening an account with Max Affiliates or associated brands; |
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3.15 |
You will not, and you will not encourage or assist any Customers to, engage in behaviour which in Max Affiliate’s reasonable opinion breaches the terms or abuses the spirit of a promotion, competition, tournament or offer operated by Max Affiliates or a Group Company; and |
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3.16 |
You will not register any domain names or register keywords, search terms or other identifiers for user in any search engine, portal, sponsored advertising service or other search or referral service that incorporate terms which are identical or similar to Max Affiliates or any other trademarks owned by Maxent Ltd or associates brands and you will at all times comply with such reasonable guidelines for the use of such trademarks as may be issued from time to time. |
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You agree that: |
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4.0 |
Your Immediate Family or close relations may not become Customers and you shall not be entitled to any payment under this Agreement in relation to such persons; |
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4.1 |
Max Affiliates may monitor the Internet Site to ensure you are complying with the terms of this Agreement and you will provide Max Affiliates with all data and information – including passwords – to enable Max Affiliates to perform such monitoring at no cost to Max Affiliates. |
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4.2 |
The Electronic Commerce (EC Directive) Regulations 2002 will not apply to this Agreement. |
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You warrant that: |
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5.0 |
You are not and have never been engaged in any activity, practice or conduct which would constitute an offence under the Bribery Act 2010; |
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5.1 |
You have not been the subject of any investigation, inquiry or enforcement proceedings by any governmental, administrative or regulatory body or any customer regarding any offence or alleged offence under the Bribery Act 2010, and no such investigation, inquiry or proceedings have been threatened or are pending and there are no circumstances likely to give rise to any such investigation, inquiry or proceedings; and |
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5.2 |
You will adhere to the requirements and principles of the Bribery Act 2010 and inform Max Affiliates of any suspected breaches that may have an impact upon Max Affiliates. |
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5.3 |
In consideration of the display of the Links and Code and introducing Customers and subject to compliance of all terms of this Agreement, you will be entitled to payment on the following terms. |
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5.4 |
You will be able to indicate your initial preferred payment upon having been approved to join the program. The chosen option will be confirmed by Max Affiliates once Max Affiliates accepts your Application. |
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5.5 |
Subject to these terms, if you select Revenue Share, Max Affiliates shall pay you in respect of each Customer the selected percentages of Net Casino Winnings for as long as a Customer has an account with Max Affiliates. |
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5.6 |
If you select a Bounty Payment Max Affiliates shall pay you the selected payment or current standard payment which is payable in accordance with the terms on the Affiliate Program Site. |
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5.7 |
If you select a Hybrid Payment, Max Affiliates shall pay you: |
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5.8 |
You may request to change your Commission Option via the Affiliate Program Site no more than once every calendar month. Max Affiliates may accept or reject any such request in its complete discretion. If your request is accepted the new Commission Option will come into effect on the 1st of the following calendar month and will only apply to Customers introduced after that date. |
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5.9 |
Max Affiliates may withdraw a Commission Option at any time by giving notice to you. You will then be required to select another Commission Option via the Affiliate Program Site which will apply to any Customers whose date of first registration is on or after your date of selection. |
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5.10 |
You will be able to review statements showing the number of Customers introduced by you via the Links or using the Code and Affiliate Payments, if any, which have accrued over the course of the calendar month, using the Affiliate Program Site. Such statements are for information purposes only. Max Affiliates will endeavour to ensure that such statements will be updated daily but is under no obligation to do so. If you have reached the threshold set out in clause 5.11, Max Affiliates will, at the end of a calendar month, inform you of the amount of the Affiliate Payments, if any, for the preceding calendar month (the "Amount Due"). |
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5.11 |
In the event that the Amount Due for a calendar month is a negative amount, Max Affiliates will not carry forward or set off such negative amount against Amounts Due for future months which would otherwise be payable to you. If the Amount Due for a particular calendar month does not exceed €100 or the equivalent in any other currency, Max Affiliates will be entitled to withhold and carry forward such amount to the end of the next calendar month in which the Amount Due (including any sums carried forward in this way) exceeds €100 or the equivalent in any other currency, at which time payment shall be made in accordance with clause 5.11. |
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5.12 |
Subject to clause 5.10/5.11 Amounts Due to you in respect of a calendar month will: |
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5.13 |
All payments made to you by Max Affiliates under this Agreement are: |
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5.14 |
In the event that a Customer: |
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6.0 |
In addition to payments to be made under clause 5 above, where a new affiliate registers for the Affiliate Program for the first time via the Links (a “Sub-Affiliate”) you will be entitled to a payment equivalent to the percentage notified to you via the Affiliate Program Site, of any payments made to such Sub-Affiliate under its affiliate agreement with Max Affiliates. |
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6.1 |
Sub-Affiliates may not be directly or indirectly owned or controlled by you or your Immediate Family and you shall not be entitled to any payment under this Agreement in relation to such a Sub- Affiliate. |
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6.2 |
In the event that any Affiliate Payment to a Sub-Affiliate is reclaimed under the terms of its agreement with Max Affiliates or payments are made to you in breach of other clauses above, you will promptly repay the amount paid on receiving notice from Max Affiliates. Max Affiliates will be entitled, but not obliged, to set-off any amount owed as a result against future payments under this Agreement. |
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6.3 |
All payments under this clause will terminate when payments to the relevant Sub-Affiliate end for whatever reason. |
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6.4 |
Max Affiliates may change the level of any payment due in respect of future Sub-Affiliates you refer at any time by giving notice to you. |
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6.5 |
Payments under will be made in accordance with compliance of all clauses above. |
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7.0 |
Max Affiliates will notify you if it decides, in its absolute discretion, to raise invoices on your behalf in respect of the services you supply under this Agreement as part of a self-billing arrangement. |
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7.1 |
In the event that Max Affiliates notifies you that it will raise invoices on your behalf and you are VAT registered in a member state of the European Union, you agree: (i) your VAT number changes; |
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7.2 |
The arrangements set out above will last for the duration of the Agreement and any subsequent period during which you receive payments under this Agreement. |
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7.3 |
All IPR in the Links belong to Maxent Ltd. All IPR in any third-party materials shall belong to the third-party owner thereof. |
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7.4 |
Nothing in this Agreement purports to grant a licence, provide any warranty or offer any indemnity in respect of any data that is not owned by Max Affiliates its brands. In the event that you require access to any such data, you agree that you will give Max Affiliates an opportunity to secure rights to the same and (if it becomes necessary to do so) you will pay the costs of securing a licence to the same from the relevant third party data owner or either party may terminate this Agreement immediately. |
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7.5 |
Each party shall immediately notify the other party if any claim or demand is made or action brought against it for any infringement or alleged infringement of any IPR which may affect the supply or use of the Links. |
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8.0 |
You acknowledge that the security of Max Affiliates’ data and its systems is fundamental to the business of Max Affiliates and its Group Companies, and if you become aware of a breach or potential breach of security relating to the Links, you will immediately notify Max Affiliates of such breach or potential breach and use your best endeavours to ensure that any potential breach does not become an actual breach and/or to remedy any actual breach and its consequences. |
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8.1 |
You warrant that you will at all times comply with the provisions of the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any equivalent legislation in any jurisdiction which is applicable to the Internet Site and your activities. |
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8.2 |
You will ensure that all media assets created are approved by the Max Affiliates design team prior to being made public. You will ensure that no media made public may appeal in any way or form to persons younger than 18 years of age. |
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9.0 |
During the term of this Agreement and after termination or expiration of this Agreement, each party shall not use any Confidential Information belonging to the other party for any purpose other than in pursuance of its rights and obligations under this Agreement nor disclose any of the other party’s Confidential Information to any person except with the prior written consent of the other party and shall follow Good Industry Practice to prevent the use or disclosure of the Confidential Information. This obligation will not apply to any Confidential Information that: |
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9.1 |
Each party may disclose any Confidential Information to its directors, other officers, employees, advisers and sub-contractors and to those of any company in its Group to the extent that such disclosure is reasonably necessary in order to comply with its obligations under this Agreement and provided that they are subject to equivalent confidentiality obligations as those set out in this clause. |
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9.2 |
On termination of this Agreement each party shall (on request) deliver up to the other party or destroy all copies of Confidential Information in its possession, and (if so requested) shall use all reasonable endeavours to destroy all copies of Confidential Information stored electronically except to the extent that it is obliged to retain such information under any law, regulation or licence condition applicable to that party or any company in its Group. |
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9.3 |
The parties shall together determine the content of any communications concerning the relationship between the parties. Such communications shall be issued at a time and in a manner agreed by the parties. You will indemnify and hold harmless Max Entertainment from and against any and all losses, demands, claims, damages, costs, expenses (including consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly by Max Affiliates in consequence of any breach by you of your obligations under this Agreement. |
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10.0 |
Save as provided by statute and to the fullest extent permitted by law, the following provisions set out the entire liability of Max Affiliates (including any liability for the acts and omissions of its employees, agents and sub-contractors) to you whether in contract, tort, statute, equity or otherwise: |
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10.1 |
No exclusion or limitation set out in this Agreement shall apply in the case of: |
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10.2 |
The time limit within which you must commence proceedings against Max Affiliates to recover on any claim shall be 2 years from the date you become aware or should reasonably have become aware of the relevant breach that would form the subject of the claim. |
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11.0 |
Neither party shall be in breach of this Agreement nor liable for delay in performing, or failure to perform, any of its obligations under this Agreement if such delay or failure result from events, circumstances or causes beyond its reasonable control, and in such circumstances the affected party shall be entitled to a reasonable extension of the time for performing such obligations, provided that if the period of delay or non-performance continues for 15 Business Days, the party not affected may terminate this Agreement immediately by giving notice to other party to terminate. |
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11.1 |
Max Affiliates may terminate this Agreement immediately in the event that: |
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11.2 |
Clause 11.1 will apply if any event occurs, or proceeding is taken, with respect to the Affiliate in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in those clauses. |
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12.0 |
Except as set out in clause 12.2 below, termination of this Agreement shall be without prejudice to any rights or obligations which shall have accrued prior to termination. |
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12.1 |
On termination of this Agreement all licences granted to you pursuant to this Agreement will immediately terminate. |
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12.2 |
If Max Affiliates terminates this Agreement under clause 11.1 or you terminate this Agreement under clause 11.0 (except when you do so following a material variation to the terms of the Agreement under clause 15.2) you will not be entitled to receive any further payments pursuant to clauses 4 and 5 following such termination. |
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12.3 |
Clauses 9, 10, 11 and 18 together with any other clauses for the survival of which is necessary for the interpretation or enforcement of this Agreement will survive termination of this Agreement for whatever reason. |
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13.0 |
You will not assign, novate, declare a trust of or otherwise dispose of this Agreement, or any part thereof, without the prior written approval of Max Affiliates. |
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13.1 |
Max Affiliates may assign or sub-contract any of its rights and obligations under this Agreement to a Group Company at any time without giving notice to you. |
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14.0 |
Nothing in this Agreement and no action taken by the parties pursuant to this Agreement shall constitute, or be deemed to constitute: |
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15.0 |
No breach of any provision of this Agreement shall be waived or discharged except with the express written consent of the parties. |
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15.1 |
No failure or delay by a party to exercise any of its rights under this Agreement shall operate as a waiver thereof and no single or partial exercise of any such right shall prevent any other or further exercise of that or any other right. |
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15.2 |
Max Affiliates may modify all or any part of this Agreement at any time. Max Affiliates will give you five (5) Business days’ notice of any such changes. If you do not agree to the changes you may serve notice to terminate this Agreement under clause 11 before the changes take effect and such changes will not apply for the duration of the notice period set out in clause 11. If you fail to terminate this Agreement and continue to participate in the Affiliate Program you will be deemed to have accepted the changes made under this clause. The latest modified date of these terms and conditions will be displayed at the bottom of this Agreement. |
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16.0 |
Notices and communications from Max Affiliates will be made by e-mail to the address provided by you on your application to join the Affiliate Program. |
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16.1 |
You should send all notices and communications to the following email address [email protected] or such other e-mail address as notified to you via the Affiliate Program Site from time to time. |
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17.0 |
No third party except MaxEnt Ltd may enforce any rights granted to it under this Agreement. Except as mentioned above the Contracts (Rights of Third Parties) Act 1999 shall not apply to this Agreement and no rights or benefits expressly or impliedly conferred by it shall be enforceable under that Act against the parties to it by any other person |
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17.1 |
Except with regard to the amendment of clause 11 the rights of the parties to terminate, rescind or agree any variation, waiver or settlement under this Agreement is not subject to the consent of any person that is not a party to this Agreement. |
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18.0 |
This Agreement (and any dispute, controversy, proceedings or claim of whatever nature arising out of or in any way relating to this Agreement or its formation) shall be governed by and construed in accordance with Maltese law and the parties hereby irrevocably submit to the exclusive jurisdiction of the courts of Malta. |
Advertising Guidelines
As operators licenced by the Malta Gambling Authority, we must abide by the Commercial Communications Committee Guidelines. Below, you will find the rules laid out within the document as mentioned above.
Commercial Communications must not:
- Any ads/marketing targeting MGA Territories, in English, should clearly state that it is not available to UK customers.
- Marketing cannot feature minors, any person under the age of 18, or who looks under 18.
- "The MGA licenses Maxent Ltd under the licence MGA/B2C/210/2011"
- Responsible gaming message (such as "Play Responsibly");
- All material information must be available in the advert (wagering/deposits requirements and any restrictions such as bonus validity).
- Full bonus/significant T&Cs have to be only one click away (from the ad)
- Portray, condone or encourage behaviour that is criminal or socially irresponsible or could lead to financial, social or emotional harm, or directly or indirectly encourage anti- social or violent behaviour
- Suggest that gaming can be a resolution to social, educational, professional or personal problems
- Suggest that gaming can be an alternative to employment, a solution to financial concerns or a form of financial investment
- Portray gaming as socially attractive or suggest that it can enhance personal and, or professional qualities, for example by improving self-image or self-esteem, or is a way to gain control, superiority, recognition or admiration
- Portray gaming in a context of toughness or link it to resilience or recklessness
- Portray gaming as indispensable or as taking priority in life, for example over family,friends or professional or educational commitments
- Suggest that solitary gaming is preferable to social gaming
- Suggest peer pressure to game, or disparage abstention from gaming
- Suggest that skill can influence the outcome of a game that is purely a game of chance
- Provide false or untruthful information about the chances of winning or expected return from gaming
- Exploit cultural beliefs or traditions about gaming or luck
- Refer to instantly available consumer credit services or any other ways of providing credit to players
- Tarnish the goodwill and privilege that is associated or related in any manner whatsoever to an authorised person or tarnish the image or reputation of another authorised person
General Rules and Guidelines for all Affiliates - All Markets
- No SMS, Email, Social, Native or any kind of direct marketing is allowed unless approved by your affiliate account manager
- Adverts and promotions shall always follow the company's effort to promote social responsibility and responsible gambling
- Any content or activity featuring, encouraging, or soliciting illegal activity is strictly prohibited
- Affiliates must not submit any unsolicited advertisements to consumers
- Affiliates must provide Maxent Ltd with details of anywhere marketing is conducted on behalf of Maxent Ltd but not limited to URLs, landing pages, brand displays, player destinations and social media
- Affiliates must only use creative supplied by, or approved by, Maxent Ltd.
- Affiliates cannot place marketing featuring brands on websites providing unauthorised access to copyrighted content.
- Required information: ALL adverts need to display information on the age restriction on gambling, Minimum age to play: 18+, and contact details to a help-organisation specialising in gambling problems, Responsible Gaming Foundation: https://www.rgf.org.mt, Gamble Aware: https://www.begambleaware.org, or a local entity.
- Sales promotions shall always be clear and accurately advertised
- It shall be made clear what is being marketed and who is behind the marketing
- Marketing shall not contain child-friendly images or games
- Marketing cannot target minors, have particular appeal to children and/or other vulnerable persons associated with youth culture
- Marketing shall not encourage anti-social or criminal behaviour
- Marketing cannot have any alcohol or the mention of alcohol in it
- Marketing cannot contain material that encourages conduct that could lead to social,financial or emotional harm.
- Marketing cannot encourage spending more than one can afford.
- Marketing cannot portray gambling as a primary source of income, a solution to financial problems, a form of financial investment, an alternative to employment, away to obtain financial security or a way to repay debts
- Marketing cannot provide an impression that winnings are guaranteed or that it is easy to win. The chances of winning have to be portrayed realistically
- Marketing cannot directly or indirectly link gambling to sexual success or enhanced attractiveness. Adverts shall not directly or indirectly feature themes that link gambling to toughness, resilience or recklessness
- Marketing shall not provide an impression that games of chance can be affected by skill or a particular technique.
- Marketing shall not provide an impression that gambling can increase personal or professional qualities, such as improving self-image or creating success, admiration and/or recognition.
- Marketing cannot suggest that gambling in any way could provide an escape from, for example, personal or professional problems or be a solution to any problems
- Marketing shall not promote solitary gambling over social gambling or suggest that gambling should take priority in life over friends, family, work etc.
- Marketing shall not use language or imagery connected to gambling addiction, such as mentions of negative emotions, guilt, aggression, frustration or sadness.
- Marketing cannot link gambling to recklessness or use language classically associated with increased risks of developing gambling problems, such as "highs and lows", "risk it all", etc.
- Content, CTAs cannot contain urgent prompting messages, such as Deposit Now; PlayNow, "Start playing now", "Play immediately", "Play now! ", "Try your luck", "Urgent","Hurry", "Test your luck in our Casino", variations on this theme or in any way suggest that time is running out.
- The following terms and similar variations shall not be used in marketing; 'Can't lose','Get Rich', "Win Big", "Your lucky day", "Guaranteed winnings", "Road to Success","Jackpot win coming, you could be next."
- Marketing does not claim that a product will only be available for a minimal time to elicit an immediate decision. Statements that are either aimed at rushing the customer into a decision or are considered to be an aggressive promotion technique shall not be used. Such not tolerated statements include but are not restricted to: "You have won x amount of bonus", "This bonus is only available today" (if the offer is not time-barred),"Get rich today."
- Marketing cannot contain material that could be perceived to condone gambling at work, or gambling add odd hours; such as in the middle of the night
- Marketing cannot exploit cultural beliefs or traditions about gambling or luck
- Any promotions, including large winnings by a brand, can only be real ones and include a date for when it occurred
- All affiliate websites have to make it clear for a viewer that they are not operated byRespective brand
- Marketing cannot provide an impression that Respective brand and/or Respective brand's promotions/offers are in any way promoted or pre-approved by a regulatory body. When mentioning license information or referring to the regulator, it should be done only in an informative way. (E.g. Licensed by… since….)
- Marketing shall not refer to instantly available consumer credit services or any other ways of providing credit to players
- Marketing shall not tarnish the goodwill and privilege that is associated or related in any manner whatsoever to an authorised person or tarnish the image or reputation of another authorised person
- Affiliates are not permitted to engage in any media buying through advertising exchanges, programmatic networks, etc. without prior written consent from theirAffiliate Account Manager
- As per the Agreement, Affiliates may not register or purchase any domain names identical or similar to or misspellings of the Brand names or trademarks
- Any Affiliate who registers domain names in breach of this rule will have their Affiliate account terminated, and further legal action may be taken.
- When including a game in an advert, the correct RTP should first be confirmed by theRespective brand or the game provider
- Advertorials are not allowed unless the content has been reviewed and approved in advance by your affiliate account manager.
- Marketing cannot claim that an offer is "free" when there are conditions attached where a consumer has to make any payment or "risk-free" when there is a potential loss involved.
Specific Guidelines for marketing of Bonus offers
- Any required information, and significant/essential terms and conditions, shall always be clearly and visibly displayed in direct connection to an advert
- ALL promotional marketing needs to clearly state that terms and conditions apply and make it just as clear where these terms can be found. IF there is not enough space to fit the full terms for an offer, these should be made available 1 click away to a page that shows the full terms immediately, to a compliant landing page or a page specifically designed for bonus terms.
- All adverts shall expressly state how to make use of an offer. For the avoidance of doubt, customers shall always be provided with sufficient information in order to be able to make an informed decision prior to accepting the offer. For example, the customer has to be fully made aware of all wagering requirements, deposit requirements, time restrictions, minimum bet, minimum odds etc
- Wherever space allows, essential/significant terms should be displayed, together with full terms only one click away. Significant or essential Terms are the terms and conditions for a bonus offer, which are most likely to affect a consumer's understanding of a promotion:
- Examples of what is considered essential terms
- Eligibility: Restrictions on who can participate and how (ex. new players only or only available during September)
- Payment: Pay/ deposit request to claim offer (ex. you need to deposit 10 Euro or play for 5 euro on starburst)
- Wagering requirements: Including specific game restrictions (ex. 60 times wagering on casino games, game contribution varies between 0%-100%)
- Time restrictions: Time limit to claim the offer, and to fulfil requirements (ex. 60 days min to meet any WR requirements or 100 days to claim the bonus
- Max. and Min. amount: Including the max bonus amount that can be received or the maximum amount that can be won. (ex. Max 1000 euro in deposit bonus or winnings capped at 2000 euro) Max. and Min. amount: Including the max bonus amount which can be received or the maximum amount which can be won. (ex. Max 1000 euro in deposit bonus or winnings capped at 2000 euro)
- Terms and conditions for an offer, including essential terms and/or where to find full terms (one click away always), shall be clear, visible and easy to read for a viewer.
- This text has to be prominent and easily accessible for the viewer
- The text cannot be too small, placed vertically, translucent, or colour too similar to the background. The placement of the text shall be in direct connection to the offer, so the customer clearly can see the ad and this text at the same time.
- The text should be above the fold and as close to the offer headline as possible
- Should you need assistance with the format for bonus terms and/or where to link to complete terms for an offer, please reach out to your account manager
Specific rules for Direct marketing
- Mailers and/or other forms of direct marketing are only allowed with express permission from your affiliate manager.
- All mailers and subject lines must be pre-approved by your affiliate manager
- Marketing materials can only be sent to individuals for whom you have valid opt-in marketing consent. You are responsible for meeting the requirements of data protection laws in these cases. See below for further info. ** - This must be provable to us, with a timestamp
- Emails should contain a line that states, "This message has been sent to you as you opted in to receive marketing from [affiliate name]."
- Every marketing message must contain an unsubscribe method, and all requests to unsubscribe must be actioned immediately and in any case within 24 hours of receipt
- The text to be sent to individuals should always be the respective brand's template found in our media gallery. If your affiliate account manager should give different,express permission
- Where a send-out features one brand-related offer and could reasonably be understood by the person receiving the send-out as being from and / or associated with the brand, the send-out must be clear that it has been sent by the Affiliate and should clearly state who the sender is
- There should be no false or misleading header information in the send-out
- You should alert your account manager immediately if you have, or think you have, sent marketing messages to any individuals that you do not hold marketing consent for.
- **Affiliates are regarded as data controllers when it comes to the sending of marketing communications. This means that you are responsible for meeting the requirements of data protection laws and, in this case, ensuring that you have valid marketing consent before you send out any marketing. Failure to meet your obligations can result in enforcement action from data protection supervisory authorities.
- To be sure you are collecting valid marketing consent, you should make sure you are doing the following:
- Do not use pre-ticked boxes. Consent must be opt-in, so individuals must do something "positive" to show their consent, like tick a box, rather than a"negative" action like un ticking a box.
- The wording you use must be unambiguous and specific. You should be making it very clear to individuals precisely what will happen if they tick the box.
- Marketing consent must be separate from everything else. You can't combine multiple things in a tick box, and you definitely can't connect it with the acceptance of terms and conditions.
- You should always aim to be as granular as possible. So, for marketing, you should offer individuals options for which channels they want to receive marketing through (e.g., email, SMS) or what type of marketing they wish to receive (e.g., sports book, casino).
- Individuals must always be able to withdraw their consent at any time, and this must always be honoured. It must be as easy for them to withdraw their consent as it was for them to give it, and it must be free.
- You cannot require individuals to consent to marketing as a pre-condition for using your services.
Specific rules for Social Media
- You will follow Maxent Ltd Advertising Guidelines for All Markets
- As an affiliate, you cannot promote our brand via private groups and/or private messages without express approval from your affiliate account manager.
- In addition to regulatory requirements and gambling regulation, you also need to follow the advertising guidelines provided by the channel; for example, Facebook,Twitter and Instagram have policies of their own which you have to follow
- Suppose approval has been provided for social media marketing. In that case, all social media sites must be age-gated and only individuals over 18 years of age should be able to access this media.
- Required information: The minimum age to play: 18+, and contact details to a help organisation specialising in gambling problems, shall be clearly stated in the about/bio section of the profile and in every post that features our brand. The help-organisation varies depending on the market you target; please see the guidelines above
Specific rules for Streamers
- Every streamer with an active channel (500+ followers) with an existing, engaging community and great content is more than welcome to promote us.
- Streaming shall be respectful towards the audience as well as we are.
- You will follow Maxent Ltd Advertising Guidelines for All Markets.
- Do not share inappropriate or false information or take part in any kind of activity that could harm others or Maxent Ltd in any possible way.
- No alcohol, or use of alcohol or any other type of addictive substance whilst streaming and in the context of gambling.
- Always consider Responsible Gambling and Social Responsibility when you stream; for example, do not use coercive or pressure tactics to encourage someone to gamble, do not encourage reckless or risk-taking gambling or use peer pressure to encourage someone to gamble more.
- If an offer is advertised in a video/stream, the streamer must clearly communicate in the speech that terms and conditions apply. The essential terms must be displayed in writing long enough for the viewer to read and understand, and the full terms for the offer must be found 1 click away from the ad
- Anyone taking part in a stream has to be over 18 years old. For any stream in the UK and/or done in English, anyone taking part in the stream has to be over 25+ years old.
Content Labelling for twitch: You are expected to accurately label your content to the best of your ability. Twitch streamers are to warn users that the content is intended for adult audiences, and evidence of this may be requested before they are accepted.
In addition to the above, it is up to you, as a responsible and trustworthy affiliate of Respective brand, to adhere to any other applicable laws or gambling regulations
If you have further questions or any doubts about what you can do or not do, please get intouch with your manager or contact us by email, and we will be more than happy to guide you or answer any questions you might have.
'Max Affiliates' is the official affiliate program for BETAT Casino, Slotty Vegas and Vulkanbet.com which is operated by Max Entertainment and which is registered under the laws of the European Union member state of Malta. Maxent Ltd is the trading name of MAx Entertainment whose registered office is: Level 1, JPR Buildings, Triq Taz-Zwejt, San Gwann. Registered in Malta with No. C47261 issued by Malta Gaming Authority (MGA), Malta's single regulatory body.
Find out more about the MGA at www.mga.org.mt - Terms of service - Advertising Guidelines
